DUPR Signs Strategic Marketing Partnership with Hablemos De Pickleball to Accelerate Growth Across Latin America

When people talk about pickleball's global expansion, the conversation often centers on the United States or the rapid growth taking place across Asia. But another exciting story has been unfolding across Latin America, where the sport has been steadily building momentum through passionate local communities, expanding club networks, and an increasingly competitive tournament scene.
Over the past three months alone, more than 200 clubs across Latin America have joined the DUPR ecosystem, reflecting a region experiencing sustained growth driven by new national circuits, regional championships, and a packed calendar of competitive events.
To support that momentum, DUPR is proud to announce a new strategic marketing partnership with Hablemos De Pickleball, one of the leading Spanish-language media platforms dedicated to growing the sport throughout Latin America.
Founded by Arturo Civit, Hablemos De Pickleball has become a trusted voice for the region by covering major tournaments, sharing player stories, interviewing key figures in the sport, and helping connect the rapidly growing pickleball community across Spanish-speaking countries.
Through this partnership, DUPR and Hablemos De Pickleball will work together to educate players, clubs, coaches, and organizers about the broader DUPR ecosystem—from ratings and match results to coaching, player development, tournaments, and the technology helping shape the future of the sport.
"Latin America is one of the most exciting emerging pickleball markets in the world," said Johnnie Carmichael, Director of International at DUPR. "The passion for the sport is undeniable, and we're seeing strong organic adoption across the region. By partnering with Hablemos De Pickleball, we're investing in trusted local voices that can help players better understand the value of a global rating system and everything the DUPR ecosystem has to offer."
As pickleball continues its rapid international expansion, DUPR remains committed to working with regional partners who understand their local communities while helping connect them to the global game through one common language for pickleball.
About DUPR
DUPR (Dynamic Universal Pickleball Rating) is the premier global pickleball rating system and technology platform, trusted by the world's leading clubs, tournaments, leagues, and players. DUPR's dynamic rating system unifies pickleball across age, gender, and location by analyzing match results to accurately evaluate all players across a 2.000 - 8.000 scale. DUPR is the official pickleball rating of leagues, tournaments and clubs around the world, including Global Pickleball Federation (GPF), USA Pickleball (USAP), United Pickleball Association (UPA), Professional Pickleball Association (PPA), Major League Pickleball (MLP), Pickleball.com, Life Time, The Picklr, National Team Pickleball League, National Pickleball League. It also owns and operates Minor League Pickleball and Collegiate Pickleball, two of the biggest amateur leagues in the sport. Players and operators can visit www.dupr.com to sign up and learn more.
About Hablemos De Pickleball
Founded by Arturo Civit, Hablemos De Pickleball is one of the leading Spanish-language media platforms dedicated to growing pickleball across Latin America. Through tournament coverage, player interviews, educational content, and community storytelling, it has become a trusted voice throughout the region. Over the past three years, it has grown into a connective platform for the sport, bringing together players, clubs, coaches, brands, and event organizers across Latin America, while helping accelerate pickleball's growth in Spanish-speaking markets.
Ready to see where you land? Download the DUPR app and follow @dupr on Instagram to stay up to date on partnerships, tournaments, and everything shaping pickleball's growth across Latin America and beyond.
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