Reinforcing a long-term vision to grow pickleball on college campuses and beyond.

Delray Beach, 2 Feb. 2026 - JOOLA and DUPR today announced an expanded partnership by naming JOOLA as the Title Sponsor of The College Pickleball Tour, reinforcing a shared commitment to building a clear and sustainable pathway for college pickleball athletes.

As part of the agreement, The College Pickleball Tour will be powered by JOOLA, with JOOLA supporting events nationwide and continuing to invest in the development of competitive opportunities for student-athletes, including the tour’s flagship event, The Nationals. DUPR will remain the official rating and data platform for college play, providing athletes with a consistent way to track progress and compete within the broader pickleball ecosystem.

“College pickleball is one of the fastest-growing segments of the sport, and it plays a critical role in shaping the next generation of competitive players,” said Timber Tucker, College Relationship Manager at JOOLA Pickleball. “By expanding our partnership with DUPR and serving as title sponsor of The College Pickleball Tour, we’re doubling down on our commitment to building a strong college pathway.”

Since the earliest days of organized competitive pickleball, JOOLA and DUPR have worked closely to support players, clubs, leagues, and emerging pathways across the sport. This next phase of the partnership reflects a long-standing, strategic relationship built on shared values around growth, access, and competitive integrity.

“JOOLA has been a partner to DUPR since day one, and they’ve consistently invested in the long-term growth of pickleball,” said Tito Machado, CEO of DUPR. “Together, we’re focused on giving college athletes meaningful competition, clear progression through ratings, and a pathway that connects college play to the broader competitive landscape.”

Through this partnership, JOOLA will continue to play a central role in developing the college pathway, supporting student-athletes, teams, and events while helping bridge the gap between college pickleball and higher levels of competition.

More information about the DUPR College Pickleball Tour and upcoming events will be announced in the coming weeks.

‍

About DUPR

DUPR (Dynamic Universal Pickleball Rating) is the premier global pickleball rating system and technology platform, trusted by the world's leading clubs, tournaments, leagues, and players. DUPR's dynamic rating system unifies pickleball across age, gender, and location by analyzing match results to accurately evaluate all players across a 2.000 - 8.000 scale. DUPR is the official pickleball rating of leagues, tournaments and clubs around the world, including United Pickleball Association (UPA), Professional Pickleball Association (PPA), Major League Pickleball (MLP), Pickleball.com, Life Time, The Picklr, National Team Pickleball League, National Pickleball League. It also owns and operates Minor League Pickleball and Collegiate Pickleball, two of the biggest amateur leagues in the sport. Players and operators can visit www.dupr.com to sign up and learn more.

‍

About JOOLA

Founded in 1952, JOOLA is a globally recognized brand specializing in table tennis and pickleball equipment. With a commitment to innovation and quality, JOOLA continues to lead the way in racket sports, providing athletes and enthusiasts with the tools they need to excel at every level.

‍