The Rise of the ‘Cross-Court Consumer’: Will the Future Bring More Demand for Choice in Racquet Sports?

DUPR
June 11, 2024
2 min
  • RacquetX conference in Miami revealed rise of the ‘cross-court consumer’
  • Venues are diversifying to meet demand for pickleball, padel and tennis
  • Although some are playing multiple racquet sports, others ‘stay in their lane’

It's no secret that pickleball has a somewhat fractious relationship with tennis as the sports battle for real estate in country clubs and public spaces across the US. But could that rivalry turn into companionship as the racquet sports family becomes ever more diverse? That was the main takeaway from the inaugural RacquetX festival at Miami Beach Convention Center in March, which brought pickleball, tennis, padel, POP tennis and other racquet/paddle swinging cousins together to learn from each other, network, and find common ground. '

A rising tide lifts all ships,' as the saying goes. Or, as one speaker at RacquetX cleverly put it, 'It's time to love all!' 

Research by RacquetX revealed the emergence of a 'cross-court consumer' with 43% of responders playing more than one racquet sport in the last year or intending to diversify their play. The research also noted tremendous growth potential in public courts and clubs opening up access for all market segments (pickleball, tennis, padel, etc.). Venues are already adapting to this more diverse consumer demand. Life Time Fitness has introduced pickleball at many of its 200+ locations across the US. Life Time Tempe in Phoenix, AZ, has converted three outdoor tennis courts into 12 pickleball courts and an additional three indoors, replacing a basketball court. They host the bi-annual Life Time Tempe Fall Classic, regional tournaments, events for two local universities and a junior program. 

Norma Sedillo, Tennis and Pickleball Coordinator at Life Time Tempe, said,

"Pickleball was not initially embraced by the tennis community here. It was seen as the ugly duckling. But things changed. I'd say 50% of my tennis players are now playing pickleball - but they are not abandoning tennis. They are playing both.” "They still have their strong ties within tennis but those communities are transitioning into pickleball. Once they start moving, they move in waves - the friendships remain but they are spending time together on both types of court." 

Life Time's venue in Westchester, NY, has pickleball, tennis, and squash courts over 2,000 sq ft, whereas Life Time Sky in Manhattan (with two pickleball courts) has to be more selective with its use of space. Sky's Lead Pickleball Pro, Andy Peeke, hasn't witnessed a huge amount of cross-pollination between racquet sports. 

"There's an incredible demand for pickleball so we have to follow that demand in deciding what to do with the space we have," he says. "If your four tennis courts aren't at capacity and there is demand for pickleball, clubs notice pretty quickly they can fit in 16 pickleball courts and not only quadruple their profits, but quadruple community satisfaction."
Andy Peeke and Emily Visnic at Life Time Sky

 He describes Life Time Sky as "possibly the most DUPR-heavy club in the country:

"Here, your DUPR rating is your passport. If you're a 4.49 you're not entering a 4.5, otherwise we'd end up with a public park type of system. We're getting super competitive, but most of all, people love being part of our community."

On the first weekend in May 2024, Life Time Penn 1 opened its new pickleball courts with exhibitions by Andre Agassi, Kim Clijsters, Tyson McGuffin and Life Time founder, chairman and CEO Bahram Akradi.Across the Atlantic, Imber Court Sports Club in southwest London (built on land formerly owned by King Henry VIII) has two pickleball courts, four padel courts and 15 tennis courts (four of those tennis courts will soon be converted into six padel and four pickleball courts). Clinton Lamprecht, founder of England Sports Group which coordinates all sports activities at the club, says he doesn't recognize the emergence of the so-called cross-court consumer. 

"We haven't seen cross-pollination," he states. "People here tend to find their tribe and stick with it. We've probably only got half a dozen members who will actively play pickleball and padel. I'm curious to see whether we'll see more of that over the years." 

Although Clinton believes tennis will suffer in the short term as pickleball and padel grow, he does believe in the 'rising tide lifts all ships' theory.

"The new sports are going to lower participation levels in tennis, there's no doubt about that. But it's also going to create opportunities for everyone in the racquet sports sector to increase participation overall between those three different racquet sports."

 While demand from individuals to play multiple racquet sports doesn't appear to be universal yet, clubs are recognizing the need to diversify their offering of court types and appeal to all sectors. In time, this may lead to the racquet sports co-existing more happily and appreciating the potential of learning and thriving together.

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July 22, 2024

Major League Pickleball and DUPR Partner to Launch MLP’s Amateur Events Under Minor League Pickleball Brand and Format

Minor League Pickleball at MLP Virginia Beach to Be Inaugural Event, September 28-29

MLP by Margaritaville (MLP) and DUPR (Dynamic Universal Pickleball Rating) today announced a partnership to launch MLP’s schedule of amateur events - which will operate alongside several 2024 MLP events, starting with MLP Virginia Beach in September - under Minor League Pickleball (MiLP) branding, format, event management and operations.

“This partnership between MLP and DUPR is an incredibly valuable component of the MiLP at MLP amateur events launch,” said MLP CEO Bruce Popko. “We can’t think of a better way to bring Major League Pickleball’s thrilling coed team format to amateur players, who will be able to play alongside MLP’s exhilarating and fan-friendly pro events.”

“DUPR, MLP and MiLP are joining forces to deliver the best pickleball experiences for players of all levels,” said DUPR CEO Tito Machado. “MLP's professional events are known for their electric atmosphere for players and fans, and now we are excited to offer amateur players across the country the once in a lifetime opportunity to compete like pros in their regions and advance towards a national championship."

These events will give registered amateurs the opportunity to play in events alongside MLP’s professional teams and players, supporting new, exciting pathways for players to compete and showcasing the connectivity within the broader pickleball community.

DUPR-preferred event directors will run the MiLP at MLP tournaments, providing the best amateur pickleball experience under the coed team format where mixed teams of four players (two women and two men) are broken into divisions based on their combined DUPR rating to compete against each other in four games played to 21 points (two gendered, two mixed).

Winners will earn a Dream Ticket and automatically qualify for the 2024 Minor League Pickleball National Championship, which will feature $50,000 in prize money across six divisions - DUPR 12, 14, 16, 18, 20, and 22 - and be held at the Missouri Pickleball Club in Fenton, MO, Dec. 13-15.

Event registrations will be available through Pickleball Brackets:

About Major League Pickleball (MLP by Margaritaville)

MLP by Margaritaville (Major League Pickleball) is the preeminent team-based professional pickleball league, featuring nearly 100 of the best athletes across 22 teams, a unique coed format, easy to understand scoring, iconic team owners, and the most electric live events and fan experience in the sport. Founded in 2021, MLP named its first-ever title sponsor, Margaritaville, branding the league MLP by Margaritaville in December 2022. For more information on Major League Pickleball, visit the official website and follow MLP on Facebook, Twitter, Instagram, TikTok and YouTube.

About DUPR

DUPR (Dynamic Universal Pickleball Rating) is the premier global pickleball rating system and technology platform, trusted by the world's leading clubs, tournaments, leagues and players. DUPR's dynamic rating system unifies pickleball across age, gender and location by analyzing match results to accurately evaluate all players across a 2.000 - 8.000 scale. Players and operators can visit the DUPR website or download the app to sign up and learn more.

Community
Partners
July 10, 2024

Can Pickleball Earn Its Place in the Olympics?

As anticipation builds for the upcoming Summer Olympics, pickleball enthusiasts find themselves asking a familiar question: why hasn't pickleball earned its place in the Olympic Games? 

The answer lies in the intricate process of gaining recognition from the International Olympic Committee (IOC), a journey fraught with challenges and complexities.

At the heart of pickleball's Olympic aspirations lies the need for recognition from the IOC, which meticulously evaluates several key factors before considering a sport for inclusion in the Olympics. These factors include popularity and participation, international federation recognition, global reach, and alignment with Olympic values.

Ryan Maher, Vice President of Commercial Operations at DUPR, acknowledges the hurdles facing pickleball's Olympic journey. 

Despite the sport's surging popularity, Maher emphasizes that the path to Olympic recognition is far from straightforward. "There's a lot more politics and money that goes into it," Maher explains, dispelling the common misconception that popularity alone guarantees Olympic inclusion.

One significant obstacle hindering pickleball's Olympic aspirations is the absence of a unified international governing body. 

On May 15, 2024, United Pickleball Association (UPA), which owns Major League Pickleball (MLP) and the Professional Pickleball Association (PPA), announced the launch of United Pickleball Association of America (UPA-A) as the new National Governing Body (NGB) of the sport. 

Although USA Pickleball (USAP) has historically been the self-appointed NGB since 1984, the emergence of UPA-A challenges this status, particularly because pickleball is not yet recognized as an Olympic sport. The United States Olympic & Paralympic Committee (USOPC) would designate an official NGB if pickleball became Olympic-recognized, providing funding and legislative support while establishing a monopoly over the sport's management.

Both UPA-A and USAP aim to become the definitive authority, offering various solutions and improvements. However, this rivalry might lead to issues such as differing rating systems, paddle approval lists, and rule sets, which could create chaos and hinder the sport's unified development. 

Maher elaborates, "A sport is not going to make it into the Olympics when you have so much political tension within the sport around who is the governing body internationally."

“The reality of it is that we're so early in the sport’s growth - not early in the sport, it's been around for a while - but so early on in this massive boom. We're not done seeing people coming in and trying to kind of take hold of the space. And it's just going to take a while for that all to tease out.”

DUPR, while not directly involved in federation politics, plays a pivotal role in standardizing player ratings globally, a critical aspect for Olympic consideration. Maher elucidates, "What DUPR is creating is a pathway from the amateur side all the way up to the pro side, which leads into the Olympic side." 

“If a country is sending their delegation of users to the Olympics, how do they know who those people are? Those players play in local events, earn their way to regional or national events, and that is all facilitated by the programming around a rating. With DUPR being aligned with the PPA and MLP, the two largest pro organizations in the sport. That's just where the rating side of the sport is going. That is a big piece of countries around the world, all filtering into these pathways for the sport to be entered in the Olympics as well.”

Financial considerations also loom large in pickleball's quest for Olympic recognition. Maher draws parallels with squash, another sport that faced a prolonged journey to Olympic inclusion. He notes, "It wasn't until the billionaires got involved that squash made its way." 

Another significant challenge highlighted by Maher is the standardization of equipment regulations, particularly paddle standards. As paddle technology advances, ensuring uniform standards becomes imperative to maintain fairness and integrity in the sport. 

“We need to standardize internationally. If we don't have someone who's governing standards internationally, that could be an issue," Maher says.

Despite the obstacles, Maher remains cautiously optimistic about pickleball's Olympic prospects. He suggests a realistic timeline, indicating that Olympic inclusion might not occur before 2036 but says, "There's no doubt in my mind that it will be someday."

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Events
July 8, 2024

A Step-By-Step Guide for Staying Hydrated & Preventing Pickleball Muscle Cramps

Muscle cramps can ruin your pickleball game. They strike without warning, leaving you sidelined and frustrated. But there's good news: you can prevent them with the right approach.

Pickleball players face unique challenges inthe summer heat. Long matches, intense rallies, and scorching temperatures create a perfect storm for dehydration and cramping. We'll explore why this happens and how to stop it.

By the end, you'll have a clear plan to stay hydrated and cramp-free. Let's dive in and keep you on the court all summer long.

Understanding the Cramp Culprits

Many players instinctively blame dehydration for their muscle cramps, but the reality is more nuanced. While hydration certainly plays a crucial role, muscle fatigue is an equally important factor often overlooked. 

Dehydration can indeed trigger cramps, but simply drinking water isn't always the solution. 

Electrolyte imbalance can cause cramping even if you're well-hydrated, which is why smart replenishment strategies are essential. Moreover, as muscles fatigue during intense play, the nerve signals controlling contractions can become disrupted, leading to involuntary spasms.

Research has shown that cramp-prone athletes tend to lose more sodium through sweat, making thoughtful hydration particularly crucial for pickleball players battling the summer heat. Studies have also demonstrated that electrolyte-rich sports drinks fortified with carbohydrates are significantly more effective than water alone in delaying the onset of cramps. 

By addressing both hydration and muscle fatigue, you'll dramatically reduce your risk of cramps. Let's dive into practical steps to keep you playing at your best.

Hydration: More Than Just Water

While chugging plain water before a match might seem like a smart move, it can sometimes backfire. Excessive water intake without proper electrolyte balance can actually dilute your body's mineral concentrations, potentially increasing your cramp risk.

Instead, focus on a more strategic approach:

  • Consume a sports drink containing electrolytes 2-4 hours before play to prime your system.
  • During activity, aim to replace 16-20 ounces of fluid for every pound of body weight lost through sweat.
  • Consider using a hydration tracking app or smart water bottle to ensure you're hitting your targets.

Grab the Ultimate Pickleball Hydration guide for more information on pre-, during, and post-match hydration. It includes a special formula for determining exactly how much fluid you need to consume every 15-20 minutes to stay in peak form on the court.

[I WANT THE HYDRATION GUIDE]

Proper hydration not only prevents cramps but also enhances overall performance and speeds up recovery between games. By fine-tuning your hydration strategy, you'll gain a significant advantage on the court. 

However, hydration is just one piece of the puzzle – let's explore another crucial factor in cramp prevention.

Fueling for Success

The role of nutrition in preventing muscle cramps is often underestimated, but it's a critical component, especially during grueling tournament play. Proper fueling keeps your muscles energized and less prone to fatigue-induced cramping.

To optimize your nutritional strategy:

  • Consume a balanced meal rich in complex carbohydrates 3-4 hours before play to build up your energy reserves.
  • During tournaments, snack on easily digestible carbs every 60-90 minutes to maintain steady energy levels.
  • Consider using carb-electrolyte gels between games for a quick boost when time is limited.

These tactics help keep your glycogen stores topped up, delaying the onset of muscle fatigue that can lead to cramping. While pickleball may not be as intense as ultra-endurance sports, the principle of consistent fueling still applies. Research on team sport athletes suggests consuming 30 - 60g of carbs per hour during prolonged activity – adapt this to your specific needs and playing duration. 

By fueling smartly, you're helping your muscles function optimally and resist fatigue. This translates directly to fewer cramps and improved performance, especially in those crucial late-game moments. But there's one more vital element we need to address to complete your cramp-prevention arsenal.

Training for Resilience

Your overall fitness level plays a significant role in how susceptible you are to cramping. The less conditioned you are, the faster fatigue sets in, increasing your risk of muscle spasms. This is especially true when you push beyond your usual intensity or duration of play.

To build cramp-resistant muscles:

  • Gradually increase your pickleball training volume and intensity over time to improve your stamina.
  • Incorporate resistance training into your overall fitness routine to improve strength, power, and stamina on the court.
  • Don't neglect overall cardiovascular fitness – it's the foundation of your on-court endurance.

A well-rounded training program complements your hydration and nutrition efforts, creating a powerful trifecta of cramp prevention. Together, these strategies form a comprehensive approach to keeping you on the court and off the sidelines.

The Takeaway

Preventing muscle cramps requires a holistic approach that addresses hydration, nutrition, and fitness. By implementing the strategies we've discussed, you'll significantly reduce your risk of cramping and elevate your game, even in the most challenging summer conditions.

Authors

Pratik Patel

Erik Korem, PhD

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