A Letter from the CEO of DUPR, Jillian Braverman and DUPR's Founder, Steve Kuhn

Kevin Brown
November 17, 2022

My fellow pickleball enthusiast,

My name is Jillian Braverman and I am the CEO of DUPR, joined by DUPR’s Founder, Steve Kuhn, and we are writing to you today in celebration that the sport has unified under one rating: DUPR. Pickleball.com, along with its subsidiaries, the PPA Tour, PickleballTournaments.com, and PickleballBrackets.com, will adopt DUPR (Dynamic Universal Pickleball Rating) as its official and exclusive rating system.

This is a watershed moment for the sport of pickleball, marking the unification of the amateur game. This partnership will enable Pickleball.com & DUPR to create more innovative amateur player experiences, optimized ratings, and most importantly grow the game we all love.

In less than two years DUPR has built our sport’s most accurate rating system, and become the official rating of the World Pickleball Federation along with fifteen (15) other individual international federations. We’d like to thank our over 600 club partners, representing the world’s pre-eminent and largest pickleball leagues, associations and facilities across the world. Clubs like Life Time, Invited Clubs (formerly Club Corp), Spare Time, Sean Bollettieri & The Tennis and Pickleball Club of Newport Beach, Club Pickleball USA, Chicken N Pickle, In-Shape, and many, many others. You are the thought leaders in your community.

Thank you to our amazing Executive Directors and Regional Ambassadors, a program for which we received over 500 applications in under twenty-four hours. You are the grassroots engines that help your local communities hum and we are nothing without your trust and support. Thank you. We’d also like to thank the tennis community as it opens its arms more and more to pickleball. DUPR has received a tremendous outpouring of support from major Tennis Federations across the world as we welcome this new community to our great sport. We are humbled to act as pickleball’s gateway for these tennis players. Stay tuned for some big announcements on this topic.

Additionally, we’d like to thank our community for helping us harness its collective creativity to build innovative bridges to the everyday recreational player: DUPR Team Leagues powered by MLPlay, DUPR Flex Leagues, The first-ever Collegiate National Championship, The Waterfall (pickleball’s first self-run tournament), and the DUPR Rating Assessment Clinic by Collin Johns & Sonny Tannan.

This is only the beginning of many other unique and innovative formats that make our beloved sport more fun and fair for everyone, created and driven by community members whose passion and business is pickleball.  Lastly and most importantly, we’d like to thank, well— YOU.

You’ve trusted us and we want you to know that we will work tirelessly every single day to earn that trust. You deserve a rating that is accurate, transparent and universal— you deserve a global passport to play.  

You deserve DUPR.  

Thank you,

Jillian & Steve  

#OneRating #PickleballZealots #PickleballUnited #OneNationUnderPickleball

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Kevin Brown
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