Ho Chi Minh City, Vietnam — [4.29.2026] — DUPR (Dynamic Universal Pickleball Rating) today announced the opening of its first Asia headquarters, marking a major step in the company’s global expansion and long-term commitment to one of the fastest growing pickleball regions in the world.

The new regional hub will be based in Vietnam, where pickleball has seen rapid adoption and engagement. Vietnam now ranks among the top five countries globally by DUPR users and continues to show the fastest month-over-month growth across the platform.

As part of this expansion, DUPR is also deepening its partnership with DJOY, a leading pickleball ecosystem in Asia. Under the agreement, DUPR becomes the exclusive rating system across all DJOY events globally, creating a unified standard for competitive play across their growing network.

The partnership includes full integration across DJOY’s tournaments and academy, ensuring that players—from beginners to high-level competitors—can enter, develop, and compete within a consistent rating ecosystem. DUPR will also provide advanced analytics for DJOY’s tour events, including Legs 1, 2, 3, and Masters of the D-Joy Tour.

“Asia is one of the most important growth markets for pickleball right now, and Vietnam is at the center of that momentum,” said Tito Machado, CEO of DUPR. “Establishing a regional headquarters allows us to be closer to the community, support local organizers, and continue building a global standard for the sport alongside strong partners like DJOY.”

To mark the milestone, DUPR COO Kevin Kim attended an official signing and inauguration ceremony in Vietnam on April 24th. The event featured local media coverage and a dedicated DUPR-branded activation, formally introducing the company’s presence in the region.

DJOY has played a key role in accelerating pickleball’s growth in Asia through its events, programming, and community-building efforts. With a structured academy system and an expanding calendar of competitions, the organization has helped create a clear pathway for player development and competitive play.

“We’re proud to expand our partnership with DUPR at such an important moment for pickleball in Asia,” said Dang Quang Anh, Chairman of D-JOY. “Having a single, trusted rating system across all of our events strengthens the experience for players and helps raise the overall level of competition.”

Looking ahead, DUPR plans to continue investing in the region by building a network of club organizers and partners across key Asian markets. The goal is to increase both the quantity and quality of DUPR-rated matches, while supporting the long-term development of players, clubs, and competitions.

This expansion marks the beginning of a broader strategy to scale DUPR’s global footprint, bringing consistent, data-driven ratings to players and communities around the world.

About DUPR

DUPR (Dynamic Universal Pickleball Rating) is the premier global pickleball rating system and technology platform, trusted by the world's leading clubs, tournaments, leagues, and players. DUPR's dynamic rating system unifies pickleball across age, gender, and location by analyzing match results to accurately evaluate all players across a 2.000 - 8.000 scale. DUPR is the official pickleball rating of federations, leagues, tournaments and clubs around the world, including USA Pickleball (USAP), United Pickleball Association (UPA), Professional Pickleball Association (PPA), Major League Pickleball (MLP), Pickleball.com, Life Time, The Picklr, National Team Pickleball League, National Pickleball League. It also owns and operates Minor League Pickleball and Collegiate Pickleball, two of the biggest amateur leagues in the sport. Players and operators can visit www.dupr.com to sign up and learn more.

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About DJOY

DJOY is a leading pickleball ecosystem in Vietnam and the region, pioneering large-scale events, internationally certified court operations, and professional training. With a strong presence across multiple court clusters in Vietnam, DJOY organizes the DJOY Tour, runs the DJOY Sports Academy, and operates DJOY Mart to provide a complete solution for players. DJOY is committed to advancing pickleball as a premier sport, creating a professional, world-class, and globally connected playing field for all levels.

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