You found a Saturday tournament, paid the entry fee and locked in your partner. The next day, you see your scores were submitted to DUPR, and your rating moved. Somewhere in the back of your mind, you might assume DUPR gets a slice of that payment. It doesn’t.

So how does DUPR make money? Mostly through sponsorships, ads, and DUPR+, our optional $19.99 a year membership. Below, we break down where your entry fee goes, what clubs pay to use DUPR (spoiler: it’s zero) and how we reinvest the revenue we earnback into the pickleball ecosystem.

No, DUPR Doesn’t Take a Cut of Your Event

One of the biggest misconceptions about DUPR is that we make money every time someone runs a DUPR event. We don’t.

When you register for a tournament, league, round robin or club event, your entry fee goes directly to the organizer. DUPR doesn’t take a percentage of event revenue.

So then where is DUPR involved in tournaments? DUPR works with every event to get your results posted on our platform. Some groups submit matches manually, others send us their results, and some have API integrations where the results come in automatically. 

We don’t charge any group to report scores, no matter how they do it. 

How Much Does it Cost to Have a DUPR Club?

Joining DUPR costs clubs nothing. 20,000 clubs around the world use DUPR free of charge and give them resources to get more out of their events and facilities. 

From day one, our goal has been to help clubs build strong pickleball communities through fair competition and more engaging programming. Well-matched events keep players coming back, and every rated club match adds data that sharpens the ratings of everyone who played.

How Does DUPR Make Money?

Running a global rating platform for 2M players takes real resources: engineers, customer support staff, data scientists, operations and coaches (more on that below). Here’s where ours come from.

Sponsorships

Brand partners help fund DUPR. DUPR works with the best pickleball brands and organizations who all carry our shared vision of creating more opportunities to play and growing the community. 

Ads

Users on our free plan see some ads in the DUPR app and online. They help keep the core rating free for every player and fund the many initiatives DUPR is responsible for, like funding College Pickleball and Minor League Pickleball, both fully owned and operated by DUPR. 

DUPR+

DUPR+ is our optional membership for players who want to unlock exclusive benefits, discounts and data insights. It costs $19.99 a year, which works out to less than $2 a month. Revenue from DUPR+ helps fund new features and lets us show fewer ads in the app over time.

Here’s what is still free for non DUPR+ subscribers: Your DUPR rating, match history, reliability score, career high, percentile ranking, record, average partner and opponent DUPR, average points won, DUPR Forecast, DUPR Impact, mixed rating, and age-based rating. 

Where DUPR’s Revenue Goes

The revenue DUPR earns funds the people behind your rating and the many programs DUPR helps to grow.

The Team Behind Your Rating

DUPR pays the staff who make ratings possible. That includes the people who build features, support events, onboard clubs and work with leagues, tours and federations. It also includes the engineers who maintain the API that event and club platforms use to send results to DUPR.

Minor League Pickleball and the College Pickleball Tour

DUPR funds Minor League Pickleball, the largest team-based amateur tour in the world, along with the College Pickleball Tour. 

Both tours provide players with opportunities to compete in organized, rated events, with every match contributing to their DUPR rating.

Behind the scenes, our team helps bring hundreds of events to life each year, creating more opportunities for millions of athletes to compete, develop their game, and potentially pursue their dreams of playing professionally.

Find Your Next Rated Event

When you pay an entry fee, you’re supporting the club or organizer running your event. DUPR earns its revenue through sponsorships, ads, and DUPR+, then puts it back into ratings, clubs and events. 

Find an event near you, log your matches and let your rating reflect how you really play.

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