DUPR Coach Partnership with PB Vision Elevates Income and Lesson Revenue for Coaches.

DUPR Coach, the leading pickleball coach rating platform with over 2,000 credentialed coaches across 5,000 clubs in 25 countries, is excited to announce a partnership with Pickleball Vision AI (PB Vision). Together, DUPR, DUPR Coach, and PB Vision bring AI-powered insights to the coach’s toolkit, enhancing player development while scaling the trusted guidance of DUPR Coaches and Coach-Assigned DUPR ratings, giving both coaches and players a winning advantage.

The partnership integrates PB Vision’s video-based analysis tools into the DUPR Coach scoring tools and coaching platform, providing coaches with advanced insights to help players better understand their gameplay and identify areas for improvement. The relationship creates a trusted data model connecting thousands of players to their coach.

Mike Arney, Co-Founder of Pickleball Vision AI, said, "We’re excited to partner with DUPR Coach and provide coaches with a trusted way to grow their business. Our goal is to enhance the coach-driven experience. By integrating AI-powered insights with the DUPR Coach platform, coaches can better guide their players and unlock new ways to expand their income and customer network in the sport!”

Tito Machado, CEO of DUPR, said, “Coaches are pivotal to the growth of the sport and to the growth of DUPR. Through this exclusive relationship with DUPR Coach, DUPR, and PB Vision, coaches can scale their business and feel their players are connected to them for the whole journey.” 

Katie Nimitz, President of MyJourney Pickleball, the developer of DUPR Coach, added:

"By adding PB Vision AI to the DUPR Coach platform, it provides DUPR Coaches the comfort that their customers will be managed with the same trust they have today while adding AI scale and more ways to monetize lessons.” 

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About Pickleball Vision AI‍

Pickleball Vision AI is a technology company focused on video-based analysis and performance insights for pickleball players. Using gameplay video, PB Vision helps players objectively understand their level of play, identify areas for improvement, and track progress over time through actionable analytics and performance metrics.

About DUPR Coach

DUPR Coach is a program designed to empower pickleball coaches to launch Coach-Assigned DUPR ratings for the 34 million non-rated players worldwide. Powered by MyJourney Pickleball, DUPR Coach helps coaches provide valuable insights into players’ skill levels and supports the growth of pickleball through more competitive, enjoyable play. Coaches interested in becoming DUPR Coaches can visit duprcoach.com/coach-cert to sign up and learn more.

About DUPR

DUPR (Dynamic Universal Pickleball Rating) is the premier global pickleball rating system and technology platform, trusted by the world's leading clubs, tournaments, leagues, and players. DUPR's dynamic rating system unifies pickleball across age, gender, and location by analyzing match results to accurately evaluate all players across a 2.000 - 8.000 scale. DUPR is the official pickleball rating of leagues, tournaments, and clubs around the world, including United Pickleball Association (UPA), PPA, Major League Pickleball (MLP), Pickleball.com, Life Time, The Picklr, National Team Pickleball League, National Pickleball League. It also owns and operates Minor League Pickleball and Collegiate Pickleball, two of the biggest amateur leagues in the sport. Players and operators can visit www.dupr.com to sign up and learn more.