The next evolution in racquet sports is about connection between players, courts, data, and the game itself. 

CourtsApp, the AI-powered marketing platform helping players instantly find and book open courts, has announced a strategic partnership with DUPR (Dynamic Universal Pickleball Rating), the global standard for pickleball ratings and verified match data. Together, the two companies are laying the foundation for a more connected playing experience, one where every match can count toward a player’s verified progress and help facilities attract more engaged, repeat players.

What This Partnership Means

DUPR and CourtsApp share a mission to grow the game by removing friction, from discovering courts to tracking performance.

Through this collaboration, the companies will work to integrate DUPR’s universal rating system into the CourtsApp experience, connecting verified match play with the same seamless booking and discovery tools pickleball players already love.

The integration will allow players to:

• Connect their DUPR accounts directly through CourtsApp
• Court Booking on DUPR powered by CourtsApp 
• Record match results automatically and build verified rating histories
• Access smarter matchmaking and play insights over time

For facilities, this partnership will create new ways to:

• Seamlessly integrate CourtsApp’s AI marketing platform across DUPR’s 8,000+ facilities nationwide
• Host DUPR-eligible matches and Open Plays
• Reach DUPR’s 1.5 million engaged player network with CourtsApp
• Leverage data-driven insights to attract and retain active players
• Raise court utilization
• Drive incremental revenue as DUPR-engaged players seek more opportunities to play and log matches
  
  

“CourtsApp is building the digital infrastructure that helps the sport grow,” said Tito Machado, CEO at DUPR. “We’re excited to align on the shared mission of connecting players and verified play everywhere.”

“DUPR is the gold standard for measuring skill in pickleball, and together we’re bringing verified play closer to where it matters, on the court,” said Daren Hornig, CEO of CourtsApp. “Clubs are the engine of that growth. CourtsApp is expanding from the NY Tristate area into new markets in 2026, with more than 150 clubs and 1,500 courts already live. This partnership helps clubs attract high-intent players, boost utilization, and grow revenue with zero disruption to how they already operate.”

Looking Ahead

Integration work is already underway, with functionality expected to roll out in a future release.

The partnership marks an important step toward a unified ecosystem for racquet sports; one that connects access, performance, and community in a single experience, while helping facilities grow with the rising demand for verified play.

About DUPR

The Dynamic Universal Pickleball Rating (DUPR) is the official global rating system of pickleball. Trusted by 1.5 million players, clubs, and tournaments worldwide, DUPR provides a universal standard for measuring player performance and tracking improvement across every match.

About CourtsApp

CourtsApp is the first AI-powered booking and marketing platform built exclusively for racquet and paddle sports. The platform connects players with available courts in real time while helping facilities fill unused time and grow revenue with no setup cost, no disruption, and more play.

Learn more at courtsapp.com.