Today, DUPR is taking a major step forward with the launch of DUPR AI.

By partnering with some of the best video and hardware technology providers in the world, we are beginning to unlock a new layer of understanding in pickleball performance. When a match is captured on video, DUPR Vision enables AI-driven analysis that goes well beyond basic results.

This technology allows us to start identifying patterns such as:

• Shot selection and success rates
• Miss frequency and error types
• Targeting tendencies
• Consistency under pressure
• Relative performance within a match

Over time, this creates the foundation for deeper insights into how games are actually played, not just how they end.

DUPR AI opens the door to integrating these analytics responsibly into the rating ecosystem. As the data matures, video-backed performance signals can help inform how matches are weighted, how reliability evolves, and how we continue to improve rating accuracy at scale.

This is about building the future of measurement, one layer at a time.

More details, partners, and applications coming shortly.

The next chapter of pickleball analytics starts now.