Dallas, Texas — February 27, 2026 — Pickleball Central, the nation’s leading specialty retailer of pickleball gear and equipment, is proud to announce a new strategic partnership with DUPR (Dynamic Universal Pickleball Rating), the world’s most accurate pickleball rating system. Under this partnership, DUPR+ members will receive exclusive discounts on premium pickleball gear, apparel, and accessories—further empowering players at every skill level to elevate their game.

“We’re thrilled to partner with DUPR—a company that shares our passion for growing pickleball and supporting players of all levels,” said Taylor Loomis, CEO of Pickleball Central. “This partnership pairs DUPR’s world-class rating system with Pickleball Central’s deep expertise in pickleball gear, giving players even more value and access to the products they love.”

Pickleball Central, founded in 2006, has been serving the pickleball community for over twenty years, offering expert advice, curated product selections, and best-in-class customer support. With one of the largest assortments of paddles, balls, shoes, and gear, Pickleball Central has become the go-to destination for players nationwide seeking high-quality equipment and trusted expertise.

DUPR has quickly transformed the competitive landscape of pickleball with its universal rating system, designed to accurately assess player skill and facilitate fair, fun competition. Trusted by players, coaches, and tournament organizers around the world, DUPR provides an inclusive platform that levels the playing field and unifies the sport.

Exclusive Member Benefits

As part of the partnership, DUPR+ members will now enjoy special member-only pricing and promotions at Pickleball Central—making it easier and more affordable to access the gear needed to train, compete, and play with confidence.

“Pickleball is thriving thanks to engaged players and community-first organizations,” said Tito Machado, CEO of DUPR. “We’re excited to team up with Pickleball Central to bring exclusive benefits to our members and help players get the equipment they need to improve and enjoy the sport. This partnership is a win for the entire pickleball community.”

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About Pickleball Central

Pickleball Central is the largest specialty pickleball retailer in the United States, providing players with premium paddles, balls, footwear, apparel, accessories, and expert guidance since 2006. With a mission to serve and support the global pickleball community, Pickleball Central delivers quality products, unmatched selection, and dedicated customer service. Visit pickleballcentral.com.

About DUPR

DUPR (Dynamic Universal Pickleball Rating) is the premier global pickleball rating system and technology platform, trusted by the world's leading clubs, tournaments, leagues, and players. DUPR's dynamic rating system unifies pickleball across age, gender, and location by analyzing match results to accurately evaluate all players across a 2.000 - 8.000 scale. DUPR is the official pickleball rating of leagues, tournaments and clubs around the world, including United Pickleball Association (UPA), USA Pickleball (USAP), Professional Pickleball Association (PPA), Major League Pickleball (MLP), Pickleball.com, Life Time, The Picklr, National Team Pickleball League, National Pickleball League. It also owns and operates Minor League Pickleball and Collegiate Pickleball, two of the biggest amateur leagues in the sport. Players and operators can visit www.dupr.com to sign up and learn more.