DUPR and Schoolyard Social Announce Strategic Partnership to Enhance Player Engagement 

August 12, 2026
3 min
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Key Highlights

  • Schoolyard Social becomes an official technology and player engagement partner of DUPR, bringing a scalable multi-tool for pickleball clubs, leagues and collegiate programs to engage players at every level.
  • The partnership enables pickleball organizers—including club pros, league organizers and university club presidents—to create and manage social and competitive programming and seamlessly submit results to DUPR  all from one digital ecosystem.
  • Schoolyard Social helps clubs engage every type of player, from newcomers discovering pickleball and recreational players seeking community to experienced competitors looking for leagues, tournaments and DUPR-rated competition.
  • "Nomad" clubs and leagues that play across multiple venues now have a digital home where members can manage their participation, track results and stay connected to DUPR wherever they play.
  • Schoolyard Social's network of more than 150 university pickleball clubs across the United States and United Kingdom can now host DUPR-gated competitions while tracking player performance throughout the season.

DUMBO, Brooklyn (August 12, 2026) — DUPR (Dynamic Universal Pickleball Rating), the world's leading pickleball rating and technology platform, today announced a partnership with Schoolyard Social, the all-in-one player engagement multi-tool helping pickleball clubs, leagues and collegiate programs create more DUPR-connected, competitive and engaging player experiences.

The partnership combines DUPR's trusted global rating system with Schoolyard Social's player engagement ecosystem, giving pickleball organizers the ability to create programming for every type of player while managing events, communications, memberships, statistics and competition from one digital home.

As pickleball continues its rapid growth, clubs are looking for ways to engage their entire player community,not just their most competitive players. Schoolyard Social helps organizers introduce new players to the sport, create social experiences for recreational players and deliver structured leagues, tournaments and DUPR-rated competition.

The partnership also gives the growing number of "nomad" pickleball clubs and leagues that play across multiple facilities a true digital home— all while continuing to play wherever their community gathers.

Schoolyard Social also supports a rapidly growing network of more than 150 university pickleball clubs across the United States and United Kingdom, enabling club presidents to organize DUPR-gated inter-club and intra-club competitions while tracking player performance throughout the season.

"Competition is what brings communities together, and our partnership with Schoolyard Social gives pickleball organizers a powerful new way to engage players," said Tito Machado, CEO of DUPR. "By combining DUPR's trusted rating system with Schoolyard Social's player engagement tools, we're helping clubs, leagues and collegiate programs create more opportunities for players to compete, improve and stay connected."
"Our belief has always been simple: competition creates community," said Peter de Saint Phalle, Chief Marketing Officer of Schoolyard Social. "But every player engages with competition differently. Some players are discovering pickleball for the first time, while others are chasing their next league title or improving their DUPR rating. Schoolyard Social gives clubs, leagues and collegiate programs the tools to engage every type of player and create communities that keep people coming back."

For players, the partnership means more opportunities to participate in organized competition that matches their goals and directly impacts their DUPR rating. For pickleball organizers, it provides the infrastructure to increase engagement, simplify administration and build stronger communities on and off the court.

The collaboration reflects a shared commitment by DUPR and Schoolyard Social to grow pickleball through technology, community and meaningful competition,making it easier than ever for players of every level to find their place in the sport.

About Schoolyard Social

Schoolyard Social is the all-in-one white-label player engagement multi-tool built for pickleball clubs, leagues and collegiate programs. Combining social programming, competitive formats, event management, memberships, targeted communications, statistics tracking and ratings integrations in one branded ecosystem, Schoolyard Social helps organizers engage every type of player—from beginners and recreational players to advanced competitors seeking structured competition. The platform supports more than 150 university pickleball clubs across the United States and United Kingdom and powers leading organizations including NCPA, CUPL and DUPR UK.

About DUPR

DUPR (Dynamic Universal Pickleball Rating) is the premier global pickleball rating system and technology platform, trusted by the world's leading clubs, tournaments, leagues and players. DUPR's dynamic rating system unifies pickleball across age, gender and location by analyzing match results to accurately evaluate all players across a 2.000 - 8.000 scale. DUPR is the official pickleball rating of leagues, tournaments and clubs around the world, including Global Pickleball Federation (GPF), USA Pickleball (USAP), United Pickleball Association (UPA), Professional Pickleball Association (PPA), Major League Pickleball (MLP), Pickleball.com, Life Time, The Picklr, National Team Pickleball League and National Pickleball League. It also owns and operates Minor League Pickleball and the College Pickleball Tour, two of the biggest amateur leagues in the sport. Players and operators can visit www.dupr.com to sign up and learn more.

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