Dupr and teamreach announce strategic partnership to power player ratings and engagement across one of pickleball's largest communities

Three-Year Agreement Integrates DUPR Ratings and Club Tools Into the TeamReach Group Management & Communications Platform
DELRAY BEACH, FL — DUPR (Dynamic Universal Pickleball Rating), the world's most trusted pickleball rating system, today announced a new strategic partnership with TeamReach, a leading sports community and group management platform used by organizations across a wide range of sports and recreational activities. Through its rapidly growing pickleball community, TeamReach has become one of the most widely adopted tools for organizing play, leagues, clubs, and local player groups.
Under the three-year agreement, DUPR will become the exclusive pickleball rating system integrated within TeamReach, bringing trusted ratings, player profiles, club leaderboards, and match management tools directly to thousands of pickleball communities worldwide.
The partnership represents a significant step forward in DUPR's mission to make accurate, accessible ratings available wherever pickleball is played. Through the integration, millions of TeamReach users will be able to connect existing DUPR profiles, create new DUPR accounts, create DUPR rating-based open plays and tournaments, submit match results, access club leaderboards, and participate in a more connected competitive ecosystem.
Additionally, DUPR's 14,000 global clubs will be able to use TeamReach's integrated messaging and scheduling to increase member engagement, offer court availability to increase utilization, and enable easy communication among their members without having to share personal phone numbers or emails.
Together, DUPR and TeamReach will help clubs, organizers, and recreational players seamlessly bridge the gap between social play and verified competition, while increasing playing opportunities, skill development, and community engagement.
"DUPR has become the global standard for measuring pickleball performance, and we're excited to bring that experience directly into the TeamReach community," said Gene Cornfield, President of TeamReach.
"Nearly a quarter of TeamReach users are in pickleball communities. Our pickleball group leaders have enjoyed significantly higher player engagement by using TeamReach. Many have reported increases in average attendance at open plays, higher average player visits per month, more new members referred, and major increases in court utilization."
We're partnering with DUPR to bring the same community engagement to their 14,000 clubs globally, and to help them grow the game and their businesses with the best communication and scheduling tool available. Integrating DUPR with our free app creates an even better experience for players and organizers alike."
As pickleball continues its rapid global growth, accurate ratings have become increasingly important for facilitating competitive matches, leagues, tournaments, and club programming. Through this partnership, TeamReach communities will gain direct access to the same rating system trusted by leading professional tours, national governing bodies, clubs, leagues, and tournament operators around the world.
The partnership will also support the ongoing integrity of player ratings through streamlined match reporting and a shared commitment to fair play and competitive transparency.
"TeamReach has built one of the most engaged grassroots communities in pickleball," said Tito Machado, CEO of DUPR. "This partnership brings DUPR closer to where the sport happens every day—local clubs, community groups, leagues, and recreational players. Together, we're creating a more connected pickleball ecosystem and making it easier than ever for players to track their progress and find meaningful competition."
The integration will provide TeamReach organizations with access to DUPR's enterprise club platform, including club rosters, member management tools, leaderboards, player ratings, and match management capabilities.
As the global standard for pickleball ratings, DUPR currently powers ratings for millions of players across more than 190 countries and continues to expand its network of strategic partnerships across every level of the sport—from recreational play to the professional game.
About DUPR
DUPR (Dynamic Universal Pickleball Rating) is the premier global pickleball rating system and technology platform, trusted by the world's leading clubs, tournaments, leagues, and players. DUPR's dynamic rating system unifies pickleball across age, gender, and location by analyzing match results to accurately evaluate all players across a 2.000 - 8.000 scale. DUPR is the official pickleball rating of leagues, tournaments and clubs around the world, including the Global Pickleball Federation (GPF), USA Pickleball (USAP), United Pickleball Association (UPA), Professional Pickleball Association (PPA), Major League Pickleball (MLP), Pickleball.com, Life Time, The Picklr, National Team Pickleball League, National Pickleball League. It also owns and operates Minor League Pickleball and Collegiate Pickleball, two of the biggest amateur leagues in the sport. Players and operators can visit www.dupr.com to sign up and learn more.
About TeamReach
TeamReach is a leading group communication and community management platform used by sports organizations, clubs, leagues, and recreational groups worldwide. The platform helps organizers manage schedules, communication, participation, and community engagement, supporting thousands of active pickleball communities across the globe.
Since 2018, TeamReach has been trusted by millions of clubs and teams in over 190 countries as the one-stop hub for easy, free, and safe group management, communications, and scheduling. Club managers, coaches, players, and parents stay connected without sharing personal contact information, replacing the chaos of group texts, emails, calendars, and printed handouts with one simple app. This allows everyone to spend less time managing and more time doing what they love while growing their effectiveness, relationships, and businesses.
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